Concept of Public Relations & Public Organizational Mission in Global Perception
ID | 1469 |
Course Code | GRWS024 |
Title | Concept of Public Relations & Public Organizational Mission in Global Perception |
Category | Interpersonal Communication and Customer Service |
Date | 18-22 Dec |
Location | Dubai |
Country | UAE |
Fees | 3500 US $ |
Desc |
Objectives - Practice various activities of P.R. through the modern management - Practice several situations that require awareness of official ceremonies - Enlighten participants with modern concept of P.R., its nature, importance in organizations, basics, rules, objectives, functionalities, organizing, and programs - Inform participants of know-how and information of dealing fashions with VIPs
Contents - Day One: - Fundamentals of International Relations Management - Concepts of International Relations - Importance of International Relations - Employees responsibilities in International Relations Management field - Communications competencies in International Relations - Competencies of effective communication - Competencies of preparing and phrasing correspondences in Arabic & English - Managing international co-operation projects
- Day Two - Competencies of searching and communication fashion with international entities - Effective negotiation competencies - Skills of drafting and contracting international agreements - Preparing a project draft - Controlling a project, and preparing supervision and assessment reports
- Day Three - Modern media and advertising in P.R. usage - Essential negotiation skills in P.R., and dealing with other entities - Promoting media campaigns, and studying markets and rivals - Using electronic P.R. in the shade of international competition
- Day Four - Required managerial and attitude skills in P.R. agent - Conferencing - Skills of dealing with VIPs (Workshop + Role play) - Art of accompanying guests, and preparing visits - Famous mistakes in preparing visits - Designing surveys and questionnaires - Public Relations: Concept, nature, importance, basics, objectives, functions, organizing public relations, and programs of P.R. in this field
- Day Five - Organizing P.R., P.R. programs, and role of the agent - Styles and skills of identifying clues of personalities - Skills of discussing and talking with VIPs, and basics of official meetings - Dealing with VIPs, and how to discuss and communicate - Strategies of dealing with VIPs, and most famous mistakes |