Objectives:
• To set Corporate Affairs in strategic anticipatory and effective context
• To develop an understanding of stakeholder programs for regular, focused communication
• Examine the development of Corporate Affairs tools
• Understanding the development of strategy/plans/tactics and co-coordinating these
• Evaluation and the use of research
Outlines:
The Power of Communication:
• Introduction and welcome
• Opening exercise: Goal setting
• Corporate Affairs and Public Affairs approaches
• Corporate identity and image
• Corporate communications overview and strategy
• External reputation management Communication as a change agent
FROM THE INSIDE OUT: CRAFTING CONSISTENT MESSAGES
• Internal communications
• Communications channels mapping and monitoring
• Setting internal communications goals
• New media for rapid interaction
• Champions, opinion formers and incentivisation
• The multinational internal communications programme
RISKS AND THREATS: THEIR IDENTIFICATION AND MANAGEMENT
• Special interest groups, whistleblowers and the rules of disclosure
• External opinion formers
• Cause related PR and core values
• Campaigns, their design and planning
• A crisis management toolkit
• Stakeholder interest inventories
CORPORATE AFFAIR/PR IN THE CORPORATE MIX
• PR in the communications and marketing mix
• Financial PR
• PR, Brand and strategy
• Persuasion measurement techniques
• Integrating PR/Communications and marketing plans
• Corporate affairs and customer relations
POWERFUL AND PERSUASIVE ACTION PLANNING
• Measurement of performance: bottom line impact
• Translating strategy to tactics
• Tools and Techniques summary: a tactical inventory
• Recruiting allies: a networking approach
• Justifying the plan and convincing top management
• Individual and group consultancy
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